Through a variety of hands-on activities and
technological supplements designed to support different learning styles,
students develop a better understanding of the relationship between what
they learn at school and their successful participation in a worldwide
economy. Twelve volunteer-led activities are required.
The key learning objectives listed beside each
activity state the skills and knowledge students will gain.
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Meeting One:
Students work
together to establish an effective and efficient team
environment, while outlining specific leadership roles for the
future company. Students create values and standards for the
company and explore its vision, mission, and goals. |
Key Learning Objectives
Students will be able to:
- determine how fundamental leadership principles create
an effective company environment.
- identify the company’s departmental structure and
associated leadership roles.
- discuss the company’s values.
- consider a company name.
- discuss the company’s Capitalization Plan.
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Meeting Two:
Working as a company, students conduct officer elections and
learn about each department’s specific responsibilities during
the company’s Operation and Liquidation Phases.
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Key Learning Objectives
Students will be able to:
- classify the components of a Business Opportunity.
- identify department responsibilities.
- approve the company Charter Application and Bylaws.
- initiate a company Capitalization Plan.
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Meeting
Three:
The company enters the Context Phase of the program. During
this phase, students use tools, such as market surveys and
cost-benefit analysis, to determine potential products for their
target market.
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Key Learning Objectives
Students will be able to:
- conduct market research to isolate a target market.
- develop a market survey.
- analyze product options.
- generate questions regarding each department’s Business
Plan.
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Meeting
Four:
The company enters the Deal Phase of the program. During this
phase, students select the top two or three product options for
cost-benefit analysis.
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Key Learning Objectives
Students will be able to:
- complete the Product Evaluation Form.
- create sales goals for the company and individuals.
- finalize and submit department Business Plans.
- elect a company name.
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Meeting
Five:
The company enters the Business Opportunity Phase of the
program. Students host a board meeting to approve the company’s
Business Plan, review implementation strategies, and accept the
company Charter.
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Key Learning Objectives
Students will be able to:
- initiate the organization and/or production of the
product.
- maintain accurate, organized department records of all
transactions.
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Meeting Six:
Materials needed for product production are ordered, and the
company Business Plan is implemented. Students may take part in
an extended learning opportunity.
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Key Learning Objectives
Students will be able to:
- initiate purchasing materials for production.
- prepare records needed for company operations.
- identify the Sales Order Form and the product sales
process.
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Meeting
Seven:
Students continue to operate the company.
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Key Learning Objectives
Students will be able to:
- refine and implement all aspects of the company Business
Plan.
- prepare to sell the product to the defined target
market.
- initiate production.
- maintain accurate, organized records of all
transactions.
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Meeting
Eight:
Students continue to produce and sell their product. They
learn about specific sales techniques that will assist them in
reaching their sales goals.
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Key Learning Objectives
Students will be able to:
- identify effective sales techniques and strategies.
- recognize ineffective production strategies and adjust
accordingly.
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Meeting
Nine:
Students hold department meetings to share best practices and
propose changes to current company operations.
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Key Learning Objectives
Students will be able to:
- continue sales and production of product.
- refine departmental strategies.
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| Meeting Ten:
Students begin finalizing production, assess excess
inventory, and prepare for the Board of Directors liquidation
meeting.
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Key Learning Objectives
Students will be able to:
- identify and evaluate production and inventory needs for
the final product sales.
- begin to prepare all liquidation forms and records
needed for the Annual Report.
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Meeting
Eleven:
Students explore Next Steps and learn how to apply what they
have learned as a company to personal entrepreneurial pursuits.
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Key Learning Objectives
Students will be able to:
- explore the JA Student Center and JA Career Assessment
tools.
- create a Personal Action Plan.
- complete all Liquidation Reports.
- compile the Annual Report.
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Meeting
Twelve:
Students conduct the final Board of Directors liquidation
meeting and approve the Annual Report.
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Key Learning Objectives
Students will be able to:
- distribute stockholder dividends.
- celebrate their company’s success.
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